Curriculum
7 Sections
19 Lessons
12 Weeks
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Module 1: Introduction to Digital Marketing
2
1.1
What is Digital Marketing?
1.2
Importance of Online Visibility
Module 2: Social Media Marketing
3
2.1
Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
2.2
Content Planning & Scheduling
2.3
Engaging Your Audience
Module 3: Search Engine Optimization (SEO)
3
3.1
On-page and Off-page SEO
3.2
Keywords & Content Strategy
3.3
Tools: Google Search Console, SEMrush, Ubersuggest
Module 4: Email Marketing
3
4.1
Building Email Lists
4.2
Writing Effective Campaigns
4.3
Tools: Mailchimp, Brevo (Sendinblue)
Module 5: Online Advertising
3
5.1
Facebook/Instagram Ads
5.2
Google Ads & YouTube Ads
5.3
Budgeting & Targeting
Module 6: Brand Building & Strategy
2
6.1
Creating a Consistent Brand Voice
6.2
Online Reputation Management
Module 7: Analytics & Tools
3
7.1
Google Analytics Basics
7.2
Social Media Insights
7.3
Making Data-Driven Decisions
Digital Marketing & Online Visibility
Curriculum
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